Attribution resources

The most accurate omnichannel measurement solution for marketers.

Case studies

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Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution

In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.

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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s

Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.

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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR

Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.

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News and blogs

How Retailers can Maximize Holiday Sales with Location Intelligence

The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…

Understanding The Customer Journey At Every Stage

Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…

Maximize Your Back-to-School Shopping Campaign Success with Location Intelligence

In the world of retail, understanding consumer behavior is the cornerstone of success, especially during crucial periods like back-to-school (BTS)…

What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond

What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond

As we step into the ever-evolving and complex marketing landscape, one thing remains unquestionable: change is constant. With new technologies,…

Videos and demos

FSQ Attribution
Demos

How it works Foursquare Attribution

By Foursquare

Events and webinars

On Demand Foursquare Webinar

Driving Optimized Traffic with Pinterest

Pair Pinterest with Foursquare Attribution to optimize ad performance A haven for visual purchase planners, Pinterest is the perfect place…

On Demand Foursquare Webinar

Maximize The Impact of Your Holiday Campaigns

With the holiday season just around the corner, we understand that maximizing your marketing efforts is more important than ever.…

On Demand Foursquare Webinar

Learn How To Measure And Analyze Campaign Effectiveness With Foursquare Attribution

Join us on March 28th at 2:00 pm EST. Did you know that only 48% of marketers are confident when…

Economic Impact
On Demand Foursquare Webinar

How To Quantify The Total Economic Impact™ of Attribution


Reports and insights

Guide

Win Gold For Your 2024 Summer Games Campaign with Foursquare

This year’s games take place in the iconic city of Paris, promising spectacular events set against stunning landmarks, capturing global…

Guide

Maximize the impact of your holiday campaigns with FSQ Targeting

The holiday season is the best advertising opportunity of the year as consumer spending soars. Thanksgiving, Black Friday, Christmas, and…

Guide

How to measure campaign effectiveness with Foursquare Attribution

Your Foursquare Attribution report will help you glean valuable insights into overall performance, audience validation, media efficiency, and learnings to…