Attribution resources

The most accurate omnichannel measurement solution for marketers.

Case studies

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Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution

In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.

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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s

Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.

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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR

Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.

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News and blogs

Unlocking Success: Set Up & Measure Your Campaign with Foursquare

Once you have defined your campaign goals and created a viable creative strategy, your Foursquare Attribution report will help you…

How Location-Based Advertising & Marketing Can Deliver ROI for your Business

All brands, even the most established, are constantly exploring ways to expand their reach and connect with new consumers. While…

FSQ Attribution

Understanding Today’s In-Store Shopper, Using FSQ Attribution

Despite the success of e-commerce before and during the pandemic, consumers are eager and have an affinity to shop the…

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Foursquare Launches Closed Loop Attribution, a New Feature that Gives Brands and Advertisers a Holistic View of the Customer’s Path to Purchase

Today’s ad campaigns are embracing changing consumer shopping behaviors and adopting omnichannel strategies. In fact, consumers see up to 10,000 ads…

Videos and demos

Demos

Understand the real impact of advertising-Closed Loop Attribution

By Foursquare

FSQ Attribution
Demos

How it works Foursquare Attribution

By Foursquare

Events and webinars

On Demand Foursquare Webinar

Learn How To Measure And Analyze Campaign Effectiveness With Foursquare Attribution

Join us on March 28th at 2:00 pm EST. Did you know that only 48% of marketers are confident when…

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Economic Impact
On Demand Foursquare Webinar

How To Quantify The Total Economic Impact™ of Attribution

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On Demand Third Party Webinar

Webinar: In Conversation: A Full Funnel Approach to Measuring The Entire Customer Journey with Oren Teich

Today’s marketers only understand half of their customers’ journey. The issue is that today’s brands lack a holistic approach to…

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Reports and insights

Guide

How to measure campaign effectiveness with Foursquare Attribution

Your Foursquare Attribution report will help you glean valuable insights into overall performance, audience validation, media efficiency, and learnings to…