Case studies
Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution
In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.
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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.
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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.
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News and blogs
How Retailers can Maximize Holiday Sales with Location Intelligence
The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…
Understanding The Customer Journey At Every Stage
Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…
Maximize Your Back-to-School Shopping Campaign Success with Location Intelligence
In the world of retail, understanding consumer behavior is the cornerstone of success, especially during crucial periods like back-to-school (BTS)…
What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond
As we step into the ever-evolving and complex marketing landscape, one thing remains unquestionable: change is constant. With new technologies,…