It all starts with data collection

First-Party Ground Truth
Foursquare collects location data with opt-in consent from users of our owned and operated apps, plus other apps that leverage our tools

Multi-Sensor Stop Detection
We use multiple signals from mobile devices (GPS, Wi-Fi, bluetooth and more) to monitor speed, distance, direction and dwell time

Snap-to-Place
Patented machine learning models trained by 16B+ human-verified visits determine where a device goes with unrivaled accuracy and precision

Trusted Partners
The depth of human-verified sources meets a breadth of authoritative programmatic sources such as web-crawls to achieve massive scale
_




Our tech powers our solutions:

Places
Point-of-interest dataset with global coverage and rich detail

Places API
A tool to access our best-in-class point-of-interest data

Studio
Advanced geospatial visualization and analytics

Measurement
The most accurate omnichannel measurement solution

Audience
Location-based behavioral targeting

Proximity
Real-time targeting with custom geofences

Movement SDK
A toolkit to build location-powered apps and services