What makes Foursquare Attribution unique?
Cutting-edge quality
We have the most sophisticated data methodology powered by graph technology, 15B+ human-verified check-ins, and 9B visits per month from 500M unique devices to snap people to places with precision using our multi-sensor stop detection.
Holistic campaign performance tracking
Our Omnichannel Dashboard updates daily, allowing marketers to optimize and maximize their attribution strategies and investments throughout a campaign.
Privacy forward data solutions
With a genuine value exchange, we obtain appropriate consent and enable opt-out. We regularly audit all data partners, and are vocal advocates of federal privacy legislation in the US.
Over a decade of expertise
With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals. Our dedicated client solutions team is ready to help you get the most out of your marketing campaigns.
Understand the real impact of your advertising across all channels
Leader in location-based marketing
CB Insights,a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Third Party Verified
Study by leading global research and advisory firm Forrester uncovers that location is critical for smarter decision-making and improved customer experiences.
Flexibility across top media platforms
Our data, your way. With an unmatched 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered just how you need it.
Attribution in action
Omnichannel measurement
Directly tie ad spend to real-world visits across every channel. We can measure campaign performance across Digital, TV, CTV, OOH, Social, and Audio.
Customer journey analysis
Foursquare’s Attribution upcoming release, Sales Impact, holistically measures the consumer journey – from exposure to visit to purchase.
Multi-touch attribution
Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.
Investment optimization
Access all of your media reports in one unified UI and optimize campaigns in-flight to avoid wasting ad impressions.
Attribution unlocked
Noise-free metrics
We show incremental lift by only highligting customers who are truly influenced by your ad, not those naturally visiting your store.
Increased impact
By optimizing advertising spend across channels, clients have increased the impact of ad spend on incremental store visits by more than 500%, according to Forrester’s TEI study.
Partnerships and integrations
Foursquare partners with more media organizations than any other attribution solutions provider, noting 550+ partners including Snapchat, Waze, TTD, Twitter, TikTok, Yelp, Pandora, Spotify, Roku, and Vistar.
How brands use Foursquare Attribution
FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.
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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.
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Foursquare partners with leading organizations to champion best practices for data privacy and ethics.
Measure the impact of your advertising with the industry’s leading multi-touch attribution solution
Access all your media campaign reports in one unified UI and optimize your investments in-flight.