What makes FSQ Attribution unique
Quality at scale
Stop-detection snaps people to places with precision. 16B+ check-ins power a self-refreshing map of 120M+ POI in 200+ countries. We see 9B+ monthly visits from 500M+ global devices.
Privacy-forward
Data privacy is our priority. Our consumers have full transparency and control over their data; our partners are audited regularly.
Expertise
With 15+ years perfecting our best-in-class location technology, we committed to scaling with you as your needs evolve.
Flexibility
With 550+ integrated partners, from AWS to the Trade Desk, our data is always accessible and delivered via your preferred sources and formats.
Product features
Omnichannel measurement
Directly tie ad spend to real-world outcomes across Digital, TV, CTV, OOH, Social, and Audio. Our multi-touch attribution solution allows marketers to measure the impact of each impression or interaction on driving incremental visits and sales, providing insights to optimize campaigns.
Customer journey analysis
With Sales Impact, analyze location and purchase data together so you can get a holistic view of the path to purchase and how your advertising is impacting outcomes like store visits, transactions, and sales.
In-flight Investment optimization
Access all your reports across partners and outcomes in one unified UI to optimize campaigns in flight and avoid wasting ad impressions.
Customer acquisition & growth
With our demographic insights, you can understand audiences influenced by your ads, analyze the visitation patterns of prospects, new customers, and loyalists, and utilize reach and frequency for new customer acquisition.
Flexibility across top media platforms
With 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered
…and more
Foursquare named leader in location-based marketing by CB Insights
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Third-party verified
Study by leading global research and advisory firm
Forrester uncovers that location is critical
Read the full report
Attribution in action
9.2%
Behavioral lift in visitation
A top retailer needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales.
By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gained actionable insights into campaign performance.
View the case study
FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, partnered with geo-location platform, Foursquare to leverage its measurement solution, Attribution, and provide valuable insights and demonstrate the effectiveness of the brand’s media efforts in driving incremental visits.
The campaign saw an overall CVR of 2.11% and a CPSV of $0.68 and most importantly, Foursquare helped Papa Murphy’s determine which audiences were the most influenced by their ads.
Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores.
FSQ Attribution proved that the campaign was responsible for driving 2.5% more people to a QSR location. FSQ audiences specifically had a behavioral lift of 7.8%.
Foursquare partners with leading organizations to champion best practices for data privacy and ethics.
Put our knowledge to work for you. Check out these resources.
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Understanding The Customer Journey At Every Stage
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Get started with Foursquare Attribution
Tap into powerful insights with your geospatial data using Foursquare Attribution