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Make every ad dollar count
Omnichannel measurement
Directly tie ad spend to real-world outcomes across Digital, TV, CTV, OOH, Social, and Audio. Multi-touch attribution measures the impact of each impression or interaction on driving visits and sales, providing insights to optimize campaigns.
Customer journey analysis
Analyze location and purchase data together with Sales Impact to get a holistic view of path-to-purchase and how your ads impact outcomes like store visits, transactions, and sales.
In-flight investment optimization
Avoid wasting ad impressions—access your reports across partners and outcomes in one unified UI to optimize campaigns in-flight.
Customer acquisition & growth
Understand the audiences influenced by your ads, analyze the visitation patterns of prospects, new customers, and loyalists. Utilize reach and frequency for new customer acquisition.
What makes FSQ Attribution unique
Cutting-edge quality for accuracy
Our multi-sensor stop detection, sophisticated methodology powered by graph technology, and 15B+ human-verified check-ins allows us to provide accurate campaign reports you can take action on.
Real-time insights in a singular UI
Leverage daily omnichannel dashboard updates to optimize in-flight attribution strategies and maximize ROI based on sales impact.
Privacy-forward data solutions
Privacy-protecting features empower consumers to control their data. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
Unmatched location expertise
Our dedicated team of experts help you get the most out of your marketing campaigns. With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals.
Visits per year
Transactions per year
Flexibility across top media platforms
With 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered
Real-world results
Measuring incremental visits among new customers
Papa Murphy’s agency, Barkley, leveraged Attribution to provide valuable insights and demonstrate the effectiveness of the brand’s media efforts in driving incremental visits.
The campaign saw an overall CVR of 2.11% and a CPSV of $0.68 and most importantly, Foursquare helped Papa Murphy’s determine which audiences were the most influenced by their ads.
Reddit drives and proves footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores.
FSQ Attribution proved that the campaign was responsible for driving 2.5% more people to a QSR location. FSQ audiences specifically had a behavioral lift of 7.8%.
Leading retailer boosts in-store visits
A top retailer needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales. By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gained actionable insights into campaign performance.
The campaign saw an impressive increase in in-store traffic with a 9.2% behavioral lift in visitation.
Foursquare partners with leading organizations to champion best practices for data privacy and ethics.
Get started with Foursquare Attribution
Unlock powerful insights with your geospatial data using Foursquare Attribution