Challenge:
A retailer sought to measure the impact of its advertising efforts beyond foot traffic and gain deeper insights into customer behaviors to monitor additional key performance indicators.
Solution:
The retailer’s agency partnered with Foursquare to test Sales Impact, an add-on Attribution feature, to assess channel, partner, and tactic effectiveness on driving both store visits and sales.
By incorporating Sales Impact, the retailer aimed to get a better understanding of the customer journey, and utilize these new metrics to make better business decisions.
Results:
Visit lift
Transaction Lift
Sales Lift
Foursquare Attribution Sales Impact feature provided a comprehensive view of campaign effectiveness by measuring success across multiple channels, partners, and tactics. Key performance indicators (KPIs) such as visit lift, sales lift, and incremental ROAS were analyzed to determine which strategies best converted browsers into shoppers.
