How FSQ Helped a Retailer Minimize Wasted Ad Spend

Challenge:

A shoe & apparel brand wanted to understand how their media was driving traffic to their retail partners so as to increase their market share in the shoe category. They were measuring success by taking a closer look at how their media was driving store visits, behavioral lift, and online webpage landings.

Solution:

The brand partnered with Foursquare and leveraged its Attribution solution to be able to prove to their retail partners how media was driving in-store traffic and required more/better shelf space for their products.

Results:

By leveraging FSQ Attribution’s in-flight reporting, the brand identified top performing retail partners, enabling strategic resource allocation and reducing wasted ad spend. These insights also informed future channel prioritization and supported retailer negotiations, enhancing brand visibility and in-store placement.