Challenge:
A quick-service restaurant, aimed to measure the full impact of their advertising on visits, transactions, and sales. They needed a solution that could measure and analyze performance across all conversions in real time.
Solution:
Their media agency partnered with FSQ Attribution to leverage its newest capability, Sales Impact, to measure visits, transactions, and sales in real time, helping them identify top tactics and optimize campaign performance in flight.
Key results
Behavioral Transaction Lift
Behavioral Sales Lift
Behavioral Visit Lift
Avg. Basket Size
Results:
By leveraging real-time insights in FSQ Attribution’s always-on reporting, the campaign achieved significant lift in sales and transactions. Though visit lift performance didn’t exceed the FSQ benchmark, there was an increase in the avg. basket size, which explains the growth in transactions and sales.
