Twitter Ieveraged Foursquare Attribition to match ad exposure to store visits

Challenge

A burger QSR chain advertised on Twitter with the aim of targeting the 18-24 year old demographic and retargeting their existing audience. Twitter used this opportunity to beta test Trend Takeovers with FSQ measurement capabilities by matching ad exposure to store visit lift.

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Key results

9.41%

Behavioral Campaign Lift

800M+

Campaign Impressions

2.68$

Cost Per Store Visit Lift

Solutions

Using Foursquare Attribution, Twitter matched ad exposure to store visits ~ and saw the effectiveness of Trend Takeover campaigns by measuring the lift ~ in store visits. The QSR chain’s campaign was successful with a 9.41% in ~ behavioral lift.

Twitter Trend Takeover puts ads alongside what is trending and on the Explore Page. It is a high-impact 24-hour form of advertising for marketers to maximize awareness and conversation around a certain topic.

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