Twitter leveraged FSQ Attribution to measure the success of a popularQSR chain’s campaign. Twitter placed the ad on their Trending list andused FSQ attribution to measure store visit lift.
Challenge
A burger QSR chain advertised on Twitter with the aim of targeting the 18-24 year old demographic and retargeting their existing audience. Twitter used this opportunity to beta test Trend Takeovers with FSQ measurement capabilities by matching ad exposure to store visit lift.
![Thumbnail](https://foursquare-dev-wpvip.md-staging.com/wp-content/uploads/sites/2/2023/03/Screenshot-2023-05-22-at-6.34.02-AM.png)
Key results
9.41%
Behavioral Campaign Lift
800M+
Campaign Impressions
2.68$
Cost Per Store Visit Lift
Solutions
Using Foursquare Attribution, Twitter matched ad exposure to store visits ~ and saw the effectiveness of Trend Takeover campaigns by measuring the lift ~ in store visits. The QSR chain’s campaign was successful with a 9.41% in ~ behavioral lift.