Twitter Ieveraged Foursquare Attribition to match ad exposure to store visits


A burger QSR chain advertised on Twitter with the aim of targeting the 18-24 year old demographic and retargeting their existing audience. Twitter used this opportunity to beta test Trend Takeovers with FSQ measurement capabilities by matching ad exposure to store visit lift.


Key results


Behavioral Campaign Lift


Campaign Impressions


Cost Per Store Visit Lift


Using Foursquare Attribution, Twitter matched ad exposure to store visits ~ and saw the effectiveness of Trend Takeover campaigns by measuring the lift ~ in store visits. The QSR chain’s campaign was successful with a 9.41% in ~ behavioral lift.

Twitter Trend Takeover puts ads alongside what is trending and on the Explore Page. It is a high-impact 24-hour form of advertising for marketers to maximize awareness and conversation around a certain topic.

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