Nextdoor Utilizes Foursquare Attribution To Help Beauty Brand Reach Consumers

Challenge

A leading beauty brand wants to drive consumers to shop its products in an upscale department store chain. The beauty retailer ran a month-long holiday campaign and partnered with Nextdoor to track campaign performance.

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Key results

51.72x

ROAS

237%

Behavioral Lift

Solution

Nextdoor used proprietary Predictive Intent targeting to target the most relevant neighbors for this campaign and reach beauty shoppers when they were most likely to engage and convert. In addition to running Sponsored Posts in the newsfeed, a Foursquare Attribution study was included as added value to track in-store foot traffic. The campaign resulted in a 51.72% ROAS, and a 237% Behavioral Lift above Foursquare’s benchmark.

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