Challenge
Nextdoor was in need of robust, accurate, global Point of Interest (POI) data to power a range of business use cases including targeted lead generation, business partner validation, and app functionality via the mapping of local businesses.
Solutions
Foursquare Places data, purchased through AWS Data Exchange, provided Nextdoor with the flexible location data they needed to identify local businesses and their associated attributes in order to power business intelligence and app functionality.
Results
By leveraging Foursquare Places, Nextdoor was able to enhance their app functionality and business processes to:
Fuel in-app local business discovery by powering search results and recommendations
Simplify the verification & onboarding of new businesses through access to address, email, and contact data
Improve direct and email marketing by expanding targeted reach and allowing for curated messaging
