Foursquare Places helps Yahoo! JAPAN keep consumers informed during COVID-19

Yahoo Logo

Challenge:

With social distancing top of mind, Yahoo! JAPAN needed a deeper understanding of consumer visitation patterns at locations across the country. By partnering with Foursquare Places they were able to improve their understanding of congestion trends at hundreds of thousands of POIs throughout the day, leveraging a custom dataset to build location-specific hour graphs to show consumers the safest times to visit any given POI.

Solution:

Yahoo! JAPAN leveraged Foursquare’s Places Database to enhance their understanding of POI traffic, maximizing the useable data they could report on for locations across the country.

Yahoo! JAPAN and Foursquare partnered to develop a custom “Time Model” dataset to provide a deeper understanding of hourly visitation trends at each POI, allowing users to easily find the least-congested time period to visit a location.

“When it came to keeping our users healthy, safe, and informed, Foursquare’s Places Database was an incredibly valuable tool. The breadth of POls and data points included helped us to increase our popular hour graph coverage and meet our users’ needs to avoid crowded places.”

Masaki Mizutani
Manager of Yahoo! JAPAN Map App

Results:

Enhanced Safety Information: With a greater understanding of POI traffic powering a custom “Time Model” dataset, Yahoo! JAPAN was able to increase their number of location-specific “hour graphs” by +35% (as of Aug, 2021), helping users avoid congested locations during COVID-19 outbreaks

More on ad tech

Nextdoor relies on Foursquare Places to enhance a diverse range of business practices

Learn More

Redfin turns to Foursquare Places to Provide Valuable Neighbourhood Information for Homebuyers

Learn More

AB InBev Relies on Foursquare Places to Discover New Points of Sale

Learn More