Challenge:
As AB InBev expands their assortment sales across Argentina, Brazil, Mexico, Peru and US markets, they need a clear picture of both on- and off-premise opportunities available. This includes conventional beer-purchasing venues (e.g. bars and restaurants) as well as non-traditional locations (e.g. hotels, barber shops) that are becoming increasingly relevant.
By partnering with Foursquare Places, AB InBev is able to easily discover and prioritize new points of sale in these markets to increase their premium client base.
Solution:
AB InBev leverages Foursquare’s Places Database via Flat File delivery to enhance their understanding of the available points of sale throughout the key markets targeted for expansion.
FSQ Places’ core attributes are initially used to vet AB InBev’s internal POI database, ensuring accurate, up-to-date data by matching fields such as name, address, and lat/long. Confident in the freshness and accuracy of their underlying data, AB InBev can then leverage FSQ Place’s rich attributes including category, price, rating, popularity, reviews and social presence (website, Instagram, Twitter, etc) in order to prioritize the most popular and premium POIs for their specific sales targeting.
Results
Increase in Premium Client Base
