Enrich your data warehouse or CRM with high quality Places (POI)
See how high performing data teams are using Foursquare’s global location dataset to enrich places details with precise geocodes, and fill in geospatial gaps via API or flat file delivery.
Geocode your Place data with accurate lat/long data of 100M+ global points of interest
Turn descriptions of a location into precise latitude and longitude coordinates to ensure your geospatial maps and visuals represent the real world.
Enhance your CRM data with location data for deeper insight into customer behavior and emerging trends
Gain valuable context about your customer and the customer journey. Understand where your customer goes, when and why, to create meaningful customer experiences, enhance marketing efforts and make more informed business decisions.
Enriching with location data to drive business development and growth
Lean how Redfin used location to enhance the homebuyer experience
Places data was used to surface different categories of places surrounding listings on Redfin for ratings and reviews relevant to a homebuyer’s interests, including stores, restaurants, parks, and more. Added to their existing data, Redfin could now provide homebuyers with a clear picture of what it’s like to live in an area, along with walkability of the neighborhood, and the potential investment return.
Discover how Yum! Brand used POI data for site selection
Yum! Brands used Places to create a scoring model and quickly get insight into trade areas to determine whether they were saturated with the competition or ideally suited for a Yum! Brands chain. The added attributes data helped give market planners a better understanding of nearby competitors and categories, and greatly reduced the time it took to discover, validate and invest in new locations.
See how Nextdoor used location data to improve targeted lead generation
Nextdoor used Places data to simplify the verification and onboarding of new businesses through address, email, and contact data, allowing them to improve direct and email marketing efforts.
Supercharge your data
Find out how to leverage Foursquare’s location technology to enrich business data. We have the rich, fresh, quality location data and tools required for successful data enrichment, ensuring businesses get the insights needed to make smarter decisions and achieve better business outcomes.