Uncovering the diversity of Millennial consumers

  • September 12, 2022
The Millenial Report

Millennials, also known as Generation Y, is the largest generation within the United States, consisting of over 72 million people.

Millennials dominate both the country’s workforce and consumer base, making them an important target audience for many brands & marketers. But not all Millennials are the same. As of this year, they range in age from 26 to 41, consisting of grad school students, parents (to both newborns and college students) and corporate leaders.

While many generalizations have been made about Millennials’ behaviors, interests and preferences, we aim to uncover the unique nuances that exist within various subsets of this expansive and complex population.

In our latest research research analysis, we took a closer look at foot traffic patterns based on differing lifestyles & geographies to help brands & marketers identify and distinguish these unique and diverse consumers.