A Look Back At Foot Traffic Trends From Q4 2022

  • February 16, 2023

Consumer behavior is constantly evolving. Location data is key to keeping a pulse on changes over time.

In this report, we take a closer look at media-agnostic foot traffic data from Q4 2022, penetration and category correlation data across five verticals:.

1. Retail
2. Lifestyle & Fitness
3. Travel & Transportation 4. Hospitality
5. Entertainment

The following report contextualizes quarterly foot traffic trends by evaluating real-world visitation patterns, enabling clients to leverage location data to inform seasonal planning and targeting strategies.

Foursquare analyzes foot traffic patterns from millions of Americans that make up our always-on panel. All data is aggregated and normalized against U.S. Census data to remove age, gender, and geographical bias.