Q4 2023 Seasonal Insights

• August 17, 2023

Understand seasonal changes in consumer behavior with location data to help brands uncover key learnings and prepare for the upcoming holiday season.

The holiday season is an especially busy time for brands as holiday breaks, holiday sales, and holiday shopping leads to a flurry of activity. Using the power of location technology, Foursquare uncovers which consumer trends brands can anticipate in Q4 this year.

Here are the key learnings and trends to know for Q4:

• Coffee cravings are on the rise
  As Americans continue their return to the office, they are developing a stronger desire for caffeine. Coffee chains can expect more traffic than usual as consumers seek out something warm to drink.
• Americans are testing out new recipes
  Cooking is no longer a holiday-specific activity for some people, as inflated food prices have led Americans to opt for a trip to the grocery store instead of a restaurant.
• Casual dining restaurants will be packed in December
  More Americans are embracing casual dining as an affordable dine-in option once holiday leftovers start to run out.
• Americans are visiting specialty stores for special gifts
  While big box and department stores are popular shopping destinations year-round, specialty retailers and camera stores see heightened visitation during the holiday season.
• Business travel is taking off
  Hotels are seeing a rise in visitation from travelers in-town for conferences and business.
• Americans are looking for cheap sweets
  Instead of making a trip to the candy store, Americans are getting their Halloween candy at discount and big box stores.