Q2 2023 Seasonal Insights

January 12, 2023

Spring is a time of rebirth, not only for nature, but for businesses as well. Sectors such as nightlife, travel, and entertainment all experience a resurgence as warmer weather and longer days lure Americans back outside after Winter. The season is the perfect time for brands to capture new customers, and location data provides insight into the lifestyles and seasonal preferences of consumers, to help them do so.

In this report, we take a closer look at foot traffic patterns to various places of interest during Q2 tentpoles including 4/20, Earth Day, Easter, Cinco de Mayo, Mother’s Day, Memorial Day, and Father’s Day (based on data from Q2 2022), to help brands uncover where consumers can be found during Spring.

Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.