In this report, we take a closer look at shopper behavior and foot traffic patterns to retail stores in December 2021 (compared to December 2020) to help retailers identify and capitalize on what to expect and look forward to in the 2022 holiday season.
Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is anonymized, aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.