The holiday season is the best advertising opportunity of the year as consumer spending soars. Thanksgiving, Black Friday, Christmas, and New Year’s drive significant consumer movement— from shopping for gifts and preparing for festive gatherings to traveling during the winter months.
In this guide, we highlight key consumer personas to target and strategies to cut through the noise and maximize campaign ROI, including:
- Holiday season shoppers – Deal shoppers, last-minute gift givers, & more
- Holiday season hosts – Party hosts, home chefs, & more
- Holiday season travelers – Winter activity enthusiasts, warm weather travelers, & more
Get in touch and easily activate any of the strategies included in this guide to reach and engage consumers during this bustling period, ensuring your messages reach the right audience at the right time.