How to build smarter segments

  • July 17, 2019

Four key ways to reach the right audiences this holiday season using location data

Holiday Season Shopping

Foursquare’s real world behavioral data powers smarter audience segmentation, letting marketers pinpoint specific subsets of consumers based on the places they go.

With access to best-in-class location technology, leading brands not only uncover where people go, but also gain visibility into how people make the decisions they do, based on their patterns, preferences, and passion points. This 360 degree view of the consumer is critical for brands to achieve true customer-centricity.


  • Boost share of wallet from existing customers
  • Align with your customers’ lifestyle
  • Identify opportunities to acquire new customers