How to enhance your customer’s mobile experience through third-party data

  • July 29, 2022

How organizations are developing user-friendly mobile apps to create better personalized experiences for customers

AWS How to Enhance

When building a mobile app, it’s important to consider who you’re building it for. Consumers today have different expectations than consumers from even five years ago. This, of course, leads to an entirely new set of standards organizations should follow to appeal to those customers.

For example, 90% of consumers believe that a brand’s ability to personalize their shopping experience impacts the amount they spend or shop with that brand (Inmar Intelligence, 2021). By increasing the amount of personalization, organizations can meet customer demands and increase customer lifetime value.