A snapshot of consumer shopping habits in 2023

• June 30, 2023

Learn how the macroeconomic environment is shifting buyer behavior in unexpected ways and what retailers can do to stay ahead of the curve

Foursquare partnered with The National Retail Foundation (NRF) to use location intelligence to explore shifts in consumer behavior and the ever-changing retail landscape. More specifically they looked at the impact of the COVID19 pandemic and inflationary prices, to unearth the latest trends in retail to help decision-makers keep their finger on the pulse.

One of the ways consumers responded to the onset of the pandemic was by making use of multichannel shopping methods, like buy online and pick up in-store (BOPIS) services to purchase groceries. Using online purchase data, dwell time and frequency of store visits, we were able to glean insights into consumers’ adoption of this shopping method and the consumers that continue to use BOPIS.

Fiscal stimulus policies and lower spending on services during the pandemic allowed consumers to build up considerable savings. However, consumers now face higher prices and a shift back to spending on services, driving them to more price-conscious behaviors such as shopping at discount stores.

Read the full report to learn:

• How the macroeconomic environment is shifting buyer behavior in unexpected ways
• Whether trends like buy-online-pickup-in-store are here to stay
• Best practices for retailers to stay ahead of the curve.