The Evolution Of The In-Store Journey with Foursquare and National Retail Federation

As the retail landscape evolves, consumer behavior is shifting rapidly. How can decision-makers keep their finger on the pulse of an ever-changing landscape? 78% of data strategy leaders report that location intelligence is critical to understanding how consumers engage with their organization..

Join us for a fireside chat with Katherine Cullen, Senior Director of Industry and Consumer Insights at the National Retail Federation (NRF), and Foursquare’s Research & Insights Lead Emily Owayni, discussing how consumers’ in-store journey is evolving.

You’ll learn about:

• How the macroeconomic environment is shifting buyer behavior in unexpected ways
• Whether trends like buy-online-pickup-in-store are here to stay
• Best practices for retailers to stay ahead of the curve