Driving competitive differentiation with location intelligence

Technology has long been a viable solution for financial services firms looking to gain a competitive edge. Location technology in particular was an area in which tech-forward financial firms have been able to make leaps and bounds amid otherwise chaotic economic times. Now, the financial services market as a whole has turned to location intelligence to help gain a strategic edge.  In fact, 84% of financial services executives expect to see an increase in spending on location technology in the next 2 years.

451 Research surveyed financial services decision-makers and practitioners in the US to understand the current and future opportunity for location intelligence within the financial services market.  In this virtual event, 451 Research Head of Customer Experience & Commerce Sheryl Kingstone and Foursquare’s Marketing Director Ariel Eck will discuss key research insights from the industry that’s leading the way in extracting value from geospatial technology. You’ll learn:

• Key business objectives you can address using location intelligence
• How to overcome the barriers preventing you from realizing the full potential of geospatial technology
• Top outcomes and key performance indicators you can influence by utilizing location intelligence