Anheuser-Busch InBev geo-targets Bon & Viv ads at NFL stadiums

Challenge: Create awareness of Bon & Viv being sold in stadiums, and drive brand association with the NFL.

Media Strategy

Using Foursquare real-time audience segments, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.

Key results


lift in brand recall


lift in ad recall


lift in purchase intent


Real-time geo-targeting at stadiums by leveraging Foursquare’s 1st party data as well as our proprietary map of the world. Ad effectiveness measured by Foursquare in-app survey.

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