Anheuser-Busch InBev geo-targets Bon & Viv ads at NFL stadiums

Challenge: Create awareness of Bon & Viv being sold in stadiums, and drive brand association with the NFL.

Media Strategy

Using Foursquare real-time audience segments, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.

Key results

31%

lift in brand recall

28%

lift in ad recall

18%

lift in purchase intent

Solutions

Real-time geo-targeting at stadiums by leveraging Foursquare’s 1st party data as well as our proprietary map of the world. Ad effectiveness measured by Foursquare in-app survey.

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