Marketers Solution

Drive campaign impact with location intelligence

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LEADING BRANDS USE FOURSQUARE

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Location-based advertising in action

Tap into real-world consumer behaviors to create, measure, and optimize more personalized, context-driven campaigns across every stage of the customer lifecycle.
  • Measure ad impact on store visits and sales

    Analyze campaign performance, measure real-world conversions, and optimize ad spend with omnichannel attribution.

  • Competitively conquest customers

    Target audiences of consumers who are seen visiting your competitors, with enticing offers to win them over.

  • Influence path to purchase

    Engage consumers at critical moments in their journey, reconnecting with past customers and capturing new ones whose location signals intent to buy.

  • Retarget customers across channels

    Reconnect with consumers across mobile, CTV, and social, as well as those who have previously visited your stores.

Foursquare awarded #1 in location-based marketing by CB Insights

Foursquare stood out from industry peers and emerged as the top leader in the Location-Based Marketing sector, exceeding 12 private technology vendors. Recognized as a true independent measurement provider with a commitment to privacy-forward practices, preferred partnerships and integrations, and competitive advantage in superior technical support and flexibility for customization.

Powerful solutions for smarter marketing

  • Omnichannel campaign measurement

    Gain real-time insights into which channels, partners, audiences, and tactics are driving store visits and sales to optimize ad spend in-flight. See a holistic view of campaign performance in one unified UI.

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  • Custom audience targeting

    Use real-world signals, such as visitation habits and online interests, to reach consumers with proven purchase intent, at scale. Customize your targeting using our self-serve Audience Designer or quickly activate 1500+ ready-to-use audiences across all major DSPs.

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  • Real-time geofencing

    Build custom polygon or point-radius geofences to reach consumers based on their real-world movements, using context-driven strategies for precise targeting—all without sharing any PII.

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  • Extensive 550+ partner network

    Access our extensive partner network across CTV, mobile, social, audio, and more to connect with consumers on their preferred channels and measure omnichannel campaign performance. Self deploy targeting segments to a number of eligible platforms.

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Using Foursquare’s suite of marketing products, Jack in the Box targeted fast-casual diners, engaged them in real-time near their locations, and measured an 8.8% lift in foot traffic.

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”

Jamie Ogus

Senior Regional Marketing Manager, Jack in the Box

Read the full case study

Speak to our experts

Interested in exploring how Foursquare can help drive campaign success? We’d love to show you how.