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July 21, 2026What Is Location-Based Targeting? By shifting the focus from broad demographics or online clicks to verified real-world actions, location targeting…
Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season
May 22, 2026The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting…
Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting
May 15, 2026In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…
Foursquare’s 2026 Digital Overlap Guide: Unifying Digital Channels
May 13, 2026Understand how channels overlap and drive real-world outcomes with a unified, deduplicated view. In our new guide, Foursquare’s 2026 Digital…
How We Test a Conversational API
April 29, 2026Conversational APIs break most of the evaluation methods that search and recommendation teams have built up over the past two…
From Reach to Outcomes: Proving TV Performance in the Omnichannel Era
April 16, 2026TV has never been more powerful or more fragmented. Across linear, streaming, and connected TV, the same consumer is often…