Challenge
Build brand awareness with a video Connected TV campaign for a healthy pet food brand. Drive in-store traffic to neighborhood pet stores where the products are sold, and measure foot traffic.
Solutions
Rise Interactive created two CTV campaigns to reach consumers on the largest screen in the home. They developed custom location-based segments with FSQ Audience: users who recently visited animal shelters, competitor locations, and neighborhood pet stores.
To understand the effectiveness of their campaign on driving store visits, they used FSQ Offline Conversion Feeds.
Results
- Exceeding KPIs: While the average Cost Per In Store Visit (CPISV) per campaign was $1.64 and $1.52, FSQ Audience achieved nearly 50% lower at $0.90 and $0.81
- High-Performing Visit Rate: FSQ Audience resulted in a 2.46% visit rate, 40% higher than the campaign average.
