Enrich and clean merchant record data with location insights
While merchant record data holds immense value, its vagueness, inconsistency, and incompleteness can hinder effective analysis. Transaction data enrichment using point of interest (POI) data, can help financial analysts transform these indiscernible records into actionable insights, unlocking deeper understanding of consumer spending, identifying new growth opportunities, and much more.
Enhance the consumer experience
Places data can clean and categorize transactions to make it easier for financial institutions to provide informative credit card statements to their customers, enabling consumers to understand their own spending or saving patterns and spend less time reconciling expenses.
Drive more targeted marketing campaigns
Metadata from POIs provides context about transaction data to give businesses a better understanding of customer spending trends, ultimately informing personalized messaging to drive retention and expansion.
Gain greater insight into business operations
Having cleansed merchant payment data can help businesses gain deeper insights into operational costs, uncover inefficiencies and optimize their supply chain.
Turn transaction data into trustworthy and actionable insights
Learn how Foursquare’s location data cleanses merchant records to extract valuable insights about your customers and your business.