Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.
In this report, we take a closer look at foot traffic patterns to various places of interest during Q1 tentpoles including New Years’, Valentine’s Day, Super Bowl Weekend, and St. Patrick’s Day (based on data from Q1 2022).