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Attribution in action

  • Multi-touch attribution

    Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.

  • Omnichannel measurement

    Directly tie ad spend to offline and online conversions across every channel. We can measure campaign performance across Digital, TV, CTV, OOH, Social, and audio

  • Understand the customer journey

    Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.